Investment in artificial intelligence (AI) has been a priority for governments and businesses across the world. In Southeast Asia, the emphasis on AI-leadership is more pronounced with China's Premier incentivizing research efforts in the technology, and technology giants such as Alibaba and Tencent making massive strides in their quest for AI excellence. Research cited by Standards Australia, a standard setting non-profit, found that since 2017, 14 of the world's most advanced economies have announced over US$55 billion (AUD86 billion) in focused AI programs and activities. Australia, despite its government's efforts to help take the its agencies and businesses on a digital journey, hasn't made significant progress with AI. Standards Australia aims to change that.